AI News about dtc strategy

Nike’s New Business Model Focusing on DTC: What Business Students Stand to Learn | Nexford University

Nike Shifts to Direct-to-Consumer: Key Business Lessons Nike is transforming its business model by prioritizing direct-to-consumer sales over traditional retail partnerships. This strategic shift demonstrates how established companies must evolve to remain competitive and increase profitability. The change offers valuable lessons for business students on adapting traditional models for modern markets.